Creative Collaborations

Music videos
Typically involve a collaboration between the music industry (the artist, record label), the film and video production industry, and the advertising industry. The music industry provides the song, while the film and video production industry creates the visual content, which is then marketed and distributed by the advertising industry. The creative industries work together to create a final product that promotes the artist's music, appeals to their target audience, and aligns with the overall marketing strategy

The Michael Jackson Pepsi advert collaboration is an iconic moment in advertising history that is still remembered today. In 1983, Michael Jackson signed a groundbreaking deal with Pepsi to become the face of the brand and feature in a series of advertisements. The collaboration kicked off with a 60-second commercial that premiered during the Super Bowl, featuring Jackson performing his hit song "Billie Jean" and setting his hair on fire with pyrotechnics.

Despite that major setback, the Michael Jackson Pepsi advert collaboration remains an important moment in advertising history, demonstrating the power of celebrity endorsements and the impact of music and pop culture in advertising. The commercials featuring Jackson helped to make Pepsi one of the most recognised and beloved brands in the world, it helped it compete with coca cola and cemented Jackson's place as an icon of popular culture.

Marketing campaigns 
Involves collaboration between the advertising industry, the design industry, and the technology industry. The advertising industry creates the overall strategy and message for the campaign, while the design industry creates the visual elements, such as logos and graphics. The technology industry provides the tools and platforms for distribution and measurement, such as social media and analytics software. All of these industries work together to create a cohesive marketing campaign that delivers the intended message to the target audience, they don't always go to plan though.

In 2019, Gillette released a controversial advertisement that sparked a backlash. The ad, titled "We Believe," was meant to challenge toxic masculinity and promote a message of positive change. 

Many viewers felt that the ad was condescending and insulting to men, the message was that men need to hold each other accountable for their actions and strive to be better. The ad received a lot of attention on social media, with many people criticising the messaging as being preachy and insulting to men.

The backlash was significant, with many people threatening to boycott Gillette products and criticising the company for alienating its customer base. There were also many supporters of the ad, who praised the company for taking a bold stance and promoting a message of positive change.

The controversy surrounding the ad highlights the challenges that companies face when trying to address social issues in their advertising.

To combat this Gillette partnered with Raheem Sterling, an English professional footballer, to feature him in their advertisements. 

The link between the two is that Sterling is a highly regarded athlete and role model, and Gillette wants to associate their brand with his positive activism and social justice image.

This aligns with Gillette's focus on promoting positive masculinity and making a positive impact on society. By featuring Sterling in their ads, Gillette can appeal to a diverse and socially conscious audience who admire him for his athletic abilities as well as his character and values.

Sterling's endorsement of Gillette products can help to increase brand awareness and sales, the partnership between Gillette and Sterling is a strategic marketing move that can benefit both parties by promoting positive values and drive up sales.

Video games 
These are typically produced by a collaboration between the gaming industry, the technology industry, and the entertainment industry. The gaming industry provides the game concept, while the technology industry creates the software and tools to build the game. The entertainment industry provides the content, such as music, voice-overs, and special effects. These industries work together to create an immersive and engaging gaming experience that appeals to players and aligns with the overall gaming strategy.
These are just a few examples of how different creative industries can work together to produce a product. The specific relationship between the industries will depend on the specific product and the goals of the project.

"The recent collaboration between Marvel Entertainment and EA Sports has got us thinking about the future of football game.The deal will see Marvel illustrators create bespoke designs for FUT Heroes in FIFA 23, with impressive designs already showcased.The recent collaboration between Marvel Entertainment and EA Sports has got us thinking about the future of football gaming." 

The deal will see Marvel illustrators create bespoke designs for FUT Heroes in FIFA 23, with impressive designs already showcased.The recent collaboration between Marvel Entertainment and EA Sports has got us thinking about the future of football gaming. The deal will see Marvel illustrators create bespoke designs for FUT Heroes in FIFA 23, with impressive designs already showcased. 

The collaboration  will increase and sustain awareness between the two brands, solidifying the fanbase between the two, fans of marvel may get into the Fifa 23 game to use and play the game with marvel characters and fans of Fifa 23 may get more into the marvel franchise, although there is probably already a huge crossover between the two brands already with many users being fans of both the brands.